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Launching in April 2024, Fraded isn't just an app; it's a movement towards making sustainable fashion the norm. By seamlessly integrating technology with the principles of circular fashion, Fraded empowers users to make eco-conscious choices effortlessly while enjoying the thrill of a stylish wardrobe transformation. Through a omni-channel approach that bridges the physical and the online Fraded will open doors to its first pop-up in Notting Hill in April where users can drop off, earn credits and use them both in-store or within the app to acquire new items whilst only paying for a transaction. It's literally as close as you can get to shopping for free.
This is not only about fashion this is about innovating the shopping experience through community building, sustainability and saving money.